Bruce Waddington
Founder, Director and Co-owner of Geotech Information
Mt Waverley, Victoria  

“As part owner and Managing Director of Geotech Information Services, I can vouch for the enormous value Sergio Alderuccio has added to our business.”

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“In the eight years we have been working with Sergio, our revenue has more than quadrupled. More importantly, however, Sergio has helped us set the foundations and implement the systems that will allow us to grow our business even further in the future.”

From setting a clear strategic direction, assisting with resourcing and company structures, and providing advice on achieving a quality work-life balance, Sergio’s experience and supportive approach have exceeded our expectations. Sergio has become an invaluable member of the Geotech team, and I cannot recommend him highly enough.”

Geotech Information had established itself as a market leader, but its growth was held back by its heavy reliance on the three directors. Sergio stepped in to advise on a long-term strategic plan, clarify job roles, and implement new systems. These changes boosted productivity across the team and gave the directors more time to focus on business growth. 

Under Sergio’s guidance, Geotech’s revenue more than quadrupled, and the business is now positioned for further expansion.

Angela Mathioudakis
Restaurateur and Founder of Chocolate Buddha
Melbourne, Victoria  

“Being an employer and operating a successful business is a multifaceted and often challenging commitment. I engaged Sergio’s services for a number of reasons – the impressive list of brands whose success he has facilitated, his extensive network of professional contacts and, on a more personal level, his big picture, holistic and professional approach to business and life, which resonated with me and my core values.”

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Angela sought advice from Sergio in 2016 to help restructure her business and improve her work-life balance. Chocolate Buddha, a demanding business, required her to work seven days a week, leaving little room for personal time. Through strategic planning, team building, and strengthening alliance partnerships, Sergio helped Angela take more time off while achieving a record year in business. 

With Sergio’s help, Chocolate Buddha experienced its most successful year after nine years of operation, allowing Angela to focus on a major refurbishment and further growth.

Michael Lagos
Founder and Ex-CEO of Crust Gourmet Pizza
Melbourne, Victoria  

“Sergio’s experience and dedication were instrumental in developing the systems and strategy that helped us turn our small group of outlets into one of Australia’s most well-known, homegrown franchises, now part of a publicly listed company. I highly recommend Sergio to anyone serious about wanting to grow their business.”

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Michael and his business partners were unsure if franchising was the right growth model for their seven Crust outlets. After two years of mentoring and a successful feasibility study, Sergio led Crust's most successful growth strategy to date — its franchising model. 

With Sergio’s support, Crust grew from seven stores to 100, becoming a national household name. Even in a crowded market, Crust thrived with our help and strategic guidance, leading to its growth and eventual sale as a public company.

Roger Wilson
Ex-CEO of Forty Winks
Melbourne, Victoria 

“I have known Sergio for over 25 years and have found him to be the highest quality advisor on franchising. Sergio advised Forty Winks in our move from a cooperative buying group to a fully-fledged franchise company, from 34 outlets in 1991 to 93 outlets nationally, when I retired as General Manager at the end of 2007. Sergio’s expert knowledge in franchising is second to none in the industry.”

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Forty Winks began as a co-operative of 34 stores in Victoria. Sergio was asked to assist in transitioning the group into a fully-fledged franchise. Through our development of franchising agreements, training manuals, territorial rights, and consistent branding, Forty Winks grew into a leading national retailer. 

With Sergio’s guidance, Forty Winks expanded to every state and territory in Australia over two decades, with a turnover exceeding $240 million and an advertising spend of $18 million.

Kerrie Burzacott
Owner of Gallus & Rea Design Furniture
Albury, New South Wales  

“Working with Sergio over the past three years has helped us to lay the foundations for a growing business. During this time, he has assisted us in negotiating an attractive long-term lease, securing funding, putting in place a capable leadership team, opening a second store and enjoying an overseas holiday.

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“With these cornerstones in place, we have seen solid growth in both revenue and profit, which has been capped off by three national awards in the past twelve months.  All of this may seem fundamental, but when you are working inside your business seven days a week, it’s easy to lose focus.”

Kerrie turned to Sergio to help craft a clear, focused plan for their business. Through his mentorship, the business strengthened its alliance partnerships, implemented key performance indicators (KPIs), and created a more structured organisational approach. This allowed Kerrie to focus on strategic growth, including opening a second store in Albury, Gallus + Rea. 

The result was record sales and multiple national awards. Sergio’s guidance was essential in building a strong, capable team and establishing long-term business growth.

Leo Vargiu
Founder and Director of Vargiu Accountants
Flemington, Victoria  

“Since engaging Sergio, my business has grown considerably more efficient. He has helped me set priorities and remain focused, which can be difficult when running your own business and concentrating on meeting your clients’ needs. Sergio assisted me in recruiting talented staff, developing a positive culture and introducing more efficient systems. This has enabled me to provide more value to my existing clients and attract new ones. Sergio works in a very personable way, which has made the journey not only rewarding but enjoyable.”

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After 15 years of successfully building Vargiu Accountants, Leo realised his practice relied too much on him, leaving little room to focus on growth and new opportunities. Sergio guided the business through a restructure, advised on new systems, and supported the recruitment of additional staff. This transformation allowed Leo to focus on strategic planning while improving client service. 

Today, Vargiu Accountants operates more efficiently, has a positive culture, and has a growing client base — all thanks to our expert advice.

Giacomo Carulli
Managing Director, Macron (Victoria)
Melbourne, Victoria

“Sergio provided invaluable guidance in prioritising tasks for our expanding business, clearly outlining the steps needed to achieve our goals. He assisted us in effectively managing our growing team, ensuring they meet their individual potential. Importantly, Sergio encouraged us to focus on fewer tasks but execute them with excellence, building strong foundations.

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“On a personal note, his approachability, ethics, and genuine interest in our work stood out. He took the time to understand our industry and shared best practices from his experience to guide us towards success.”

Macron Sports Hub has exclusive distribution rights for Macron sportswear and team wear across Victoria, and is a major supplier of sports and teamwear in Europe. Starting from the ground up in 2021, the business rapidly developed into a premier supplier for soccer clubs throughout Melbourne and Victoria. Within just 18 months, Macron outgrew its initial showroom and warehouse. Additional showrooms were opened in Melbourne and Tasmania, and the business expanded into new sports markets, including cricket, hockey, rugby, and AFL. Today, Macron Sports Hub’s turnover has increased nearly fourfold.

Sergio played an integral role in shaping Macron’s growth. He prepared focused one- and three-year business plans, established a clear organisational structure, and developed business systems, creating a solid foundation for growth and enabling the team to implement new strategies. Performance reviews, job descriptions, and accountability systems were introduced to maintain consistency and encourage high performance.

With a strengthened structure and clear vision, Macron Sports Hub is set for continued success and strategic expansion into new sports sectors.

Andrew De Angelis
Founder and Managing Director, Dispensing Solutions
Thornbury, Victoria

“Sergio’s approach to understanding me personally and my business is meticulous and thorough. He invests in getting a good knowledge of the industry before taking you on his mentoring journey. You feel like you are in the right hands before embarking with him. This was vital for me to know that someone understood the overall picture before giving me sound advice. 

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“As you navigate through day-to-day business obstacles, Sergio is alongside you, giving balanced advice with many professional tools he has access to for your consideration. You realise very quickly through Sergio’s workshops that the future success of your business comes from solid internal processors and how strong your back end is.”

Dispensing Solutions supplies high-quality wine on tap and bottled wine. Over the course of a decade, the business built a loyal client base. However, rising demands on the owner and team made scaling the business feel like an overwhelming challenge.

Sergio stepped in to streamline the path forward, helping the owner develop and implement a comprehensive growth plan. This strategy led to a larger team, streamlined systems, and new protocols that secured client arrangements and formalised operations.

He also helped secure distribution rights for new products and supported a successful deal to acquire a complementary business.

Today, Dispensing Solutions has the structure, resources, and strategic direction needed to expand with confidence.

Adam Vitale,
Director, Adtec Electrical
Melbourne, Victoria

“Life is a series of crossroads, and finding the right person who comprehends your vision and values can transform everything. That's where Sergio stepped in for me. With an authenticity and passion that spoke to my core, I knew Sergio was the partner I needed on my life and business adventure.”

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“When your life's path merges with your business aspirations, decisions become seamless and more fulfilling. I deeply value Sergio's wisdom and business acumen, but even more, I admire him as an individual. It's rewarding to have him as an integral part of my life and business journey.”

Adtec, a domestic electrical contracting business, has consistently enjoyed steady growth and a strong customer base. However, the business relied heavily on the owner, making it challenging for him to stay in control while also balancing work and personal life. Sergio collaborated closely with the owner of Adtec to provide both personal and professional support with a manageable growth plan.

Through a comprehensive strategy and planning session which was backed-up by fortnightly mentoring sessions, Sergio identified Adtec’s ideal client profile, introduced stronger trading terms, and supported a new network of alliances which resulted in higher-quality leads. This approach led to a better work-life balance and a more streamlined, scalable business model.

Under Sergio’s guidance, the owner could also pursue his own personal projects, including a home renovation and an overseas holiday. With renewed focus, stability, and balance, Adtec is now positioned for steady, sustainable growth.