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There is an X-Factor in becoming a successful founder.

Whether it’s a brand-new start-up, an emerging small business, or a mid-sized company on the way up, this X-factor is usually there, hiding in plain sight.

As businesses worldwide face an uncertain future, much of the rhetoric we see in the current situation hinges on hope.

While we all hope things will improve, and that relief is just around the corner, for business owners and executives, weathering the Covid-19 storm means taking decisive actions.

Uncertainty is not a comfortable state for any business owner to be in, but what businesses do during this unpredictable time will determine not only how they emerge on the other side, but whether they are in a position to grow in the months and years ahead.